This is when I remembered why we decided to focus on selling stuff to people who can simply reach into their backpocket, pull out their wallet, plug in their credit card number, and *just.buy.it.* So re: the people who don’t get it, we don’t waste our time with them. Those people are the reason we have a ginormous chimpanzee on our home page.

Ben, Co-founder of Mailchimp, on Redesigning MailChimp